FUNCTION
BRAND IDENTITY
PRODUCT DESIGN
Web Design
Art DIRECTION
Ecommerce
Rivian revealed R2, their first-ever mid-size SUV, on March 07, 2024. Set to release around $40k to it’s largest demographic yet. Our team was tasked with debuting the digital experience to the masses. Countdown, livestream’s, landing pages and reservation flows ensued to premiere Rivian’s biggest product launch to date.
FUNCTION
BRAND IDENTITY
PRODUCT DESIGN
Web Design
Art DIRECTION
Ecommerce
TEAM
RIVIAN — DIGITAL BRAND
DUNCAN ROSS — Design
Zack SUHADOLNIK — Design
KYSON DANA — DESIGN
SHAUN HARRISS — DESIGN DIRECTOR
RACHEL WRIGHT — Content
GINGER JACKSON — Producer
JEFF HAMMOUD — DESIGN CHIEF